Page 10 - Demo

Sunday, March 23, 2025 | Special Advertising Section 10At studios like Taylor%u2019s, some of themost requested services include:powder brows, perfect for filling insparse brows or creating a polished look; lip blush, a soft tint that enhancesnatural lip color and gives a fresh, healthy look or lipstick look if it%u2019s thecustomer's goal; and eyeliner tattoo,great for a subtle lash enhancement to make lashes look fuller or to givea more defined, pronounced eyeliner style.Taylor%u2019s been known to say, %u201cPermanent makeup is not aboutchasing youth.%u201d Instead, she sees thepractice as a way to restore balance, definition and ease. The work helpsclients look and feel their best without the hassle of traditional makeup.Yet it%u2019s not a shortcut to lookingyounger, Taylor is sure to reiterate. She%u2019s had women come in who%u2019velost their brows due to alopecia orchemotherapy, who then cry tears ofhappiness when they see themselves in the mirror again. She%u2019s also helpedclients with asymmetrical lips feel confident wearing only lip balm andforgetting about lipstick for the firsttime. %u201cIt%u2019s about confidence,%u201d she says,%u201cnot age.%u201dIt%u2019s no secret that some first-timersmay have concerns %u2014 perhaps relatedto fears of colors looking too dark orthe process being painful. Taylor ishappy to offer reassurance. %u201cFirst of all,%u201d she says, %u201cI work conservativelyduring our first session and we discussthe results at our second session,touch up, that is included in the price%u2014 and in 95% of cases people ask togo slightly darker.%u201d She always explainsthat results soften during the healingprocess (one week), and she works with high-quality pigments that agebeautifully, never turning blue or redlike old-school inks.Another common concern is thepotential pain level. %u201cHonestly, mostpeople are surprised by how tolerableit is,%u201d Taylor says. %u201cI use top-tiernumbing creams, and a lot of clientseven doze off during the process! Imake sure every client knows exactlywhat to expect so there are nosurprises.%u201dThe most fulfilling part of Taylor%u2019sjob involves seeing someone light upSPONSORED CONTENTPROVIDED BY PERMANENT JOYPermanent makeup can help boost confidence and overall well-being forfolks of all ages %u2014 while enhancingnatural beauty and simplifying dailyroutines at the same time. Clients getthese services done for a wide varietyof reasons. While some may feelfrustrated by age-related challengesthat impede everyday beauty routines%u2014 like shaky hands and thinning browsor lips, others feel inspired for differentreasons altogether that are far lesspredictable.Veronika Taylor, artist and owner of Seattle-based Permanent Joy, believesthat permanent makeup isn%u2019t merelyabout aesthetics; it%u2019s an exciting, lifeenhancing choice. She%u2019s happy to be a trusted resource for all those seekinglasting, elegant beauty enhancements within this growing industry. %u201cIt%u2019s about empowerment,%u201d she says. %u201cI lovethat my work gives people freedomfrom the daily grind of makeup whileenhancing their natural features in away that feels authentic to them.%u201dThere%u2019s no set age or demographic. %u201cIf you want to feel more put togetherwithout the effort, this is for you,%u201d Taylorsays. She%u2019s worked with clients in theirearly 20s who love the convenience, as well as those in their 80s whosimply want to restore lost definition and color. %u201cIt%u2019s about enhancing what%u2019s already there,%u201d she promises, %u201cnotchanging who you are.%u201dPermanent makeup can boost confidence and streamline your routinePermanent Joy ofers expertpermanent makeup for brows, lips and eyeliner, designed for mature skin. Efortless beauty, smudge-proof results andconfidence every day. Lookrefreshed, save time and wake upready. Book today! Learn more atpermanentjoyseattle.com.(Getty Images)Brows, eyes and lips permanent makeup: Before (left) and after one session. (Permanent Joy)when they look in the mirror afterward.%u201cThe confidence boost, the excitement,the relief of knowing they won%u2019t have to spend time fixing their brows, lipsor liner every morning %u2014 it%u2019s priceless,%u201dshe says. %u201cMy work isn%u2019t just abouthow people look; it%u2019s about how they feel. That%u2019s why I do what I do.%u201d One of the biggest take-aways: Aging doesn%u2019t mean giving up on looking and feelingyour best.In the end, Taylor believes that,%u201cPermanent makeup is a timesaving,worry-free solution for anyone who wants to redefine their beauty on theirterms %u2014 without the daily struggle.%u201d