11
Introduction
Ask a student to volunteer and read the following
A
stereotype
is a popular belief about specific social groups or types of individuals. It is a fixed idea about a group of people
based on prior assumptions.
An
icon
is a person, often a celebrity, fictional character, and in some cases an object that embodies a given era within
society. Icons also possess attributes that are unique and admirable that stand the test of time. Icons like Bruce Lee also
represent being able to alter, transform and ultimately change norms within society.
Media
is considered the means of communication that reaches and influences many people, such as radio, television,
newspapers, magazines and websites.
One reason Bruce Lee had such universal appeal is that he was willing to question and to remove every boundary and
obstacle society created to limit his success. Whether it meant training non-Chinese people in the art of Gung Fu or
openly embracing what he called “mixed up” kids (biracial and bicultural). What he fought against was how stereotypes
supported society’s institutions to remain discriminatory and unbalanced. Many of these stereotypes targeting Asian
Americans including immigrants from Asian countries have long-standing roots in America. Even today, these stereotypes
are perpetuated in the media. They give the audience a quick, common understanding about a group of people—usually
linking their class, ethnicity, race, gender, social role or occupation. All viewers should be careful about forming opinions
about groups or individuals based on what they see or read in the media.
The Stereotype Effect
Is there such a thing as a good stereotype? Why can stereotypes be dangerous? Go through the answers below, if they
aren’t addressed. Cultural stereotypes can be dangerous because they can:
• Reduce a wide range of differences in people to simple categories
• Transform assumptions about particular groups into “realities”
• Be used to justify the position of those in power
• Perpetuate social prejudice and inequality
Class Discussion
1. What are your feelings about cultural stereotypes in the media? Do you find them humorous, in poor taste or
disrespectful? Why?
2. Does it make a difference if you’re a member of the group being targeted in the media? Why or why not?
Give details to support your answer.
3. Do these cultural groups have a say in how they are being represented in the media?
4. What do you think are the root causes of these stereotypical portrayals?
5. Do you think there is a lack of diversity in the news programs, TV shows and movies you watch? Why or why not?
Public Service Announcement
Stereotypes on the Loose!
Write a paragraph warning children about the dangers of believing everything they see on TV or online. Teach them what
stereotypes are and how they can be found in the media. List five TV shows, movies, songs, etc. that you would put a
warning label on, if you could, and why.
Be prepared to present your commercial to the rest of the class.
LESSON 4:
ICONS VERSUS STEREOTYPES IN THE MEDIA
